The Brand Grew as I Did

If you had seen the very first designs for Must Seed, you probably wouldn't recognise the brand today.

And honestly...

Neither would I.

When I first started designing for Must Seed, I thought the challenge would be choosing fabrics, colours and silhouettes.

It wasn't.

The hardest part was accepting that as I grew, the brand would naturally grow with me.

Two years ago, I was designing for the person I was then.

I loved oversized streetwear. I practically lived in gym clothes. I was drawn to bold graphics and statement pieces because that's what I enjoyed wearing. So naturally, my first designs reflected that.

At the time, I kept trying to find where Must Seed fit within the Christian clothing space. I looked at what already existed, what people loved, and where there might be room for something new.

But over time, something happened that I never expected.

I wasn't just refining the designs.

God was refining me.

As my relationship with Christ deepened, I noticed my preferences quietly shifting too. I found myself choosing pieces that felt more refined than trendy. Less about making a statement, and more about creating something that would still be beautiful years from now.

Without even realising it, the brand began reflecting that journey.

Looking back, I don't think Must Seed ever lost its direction.

I think I was simply discovering it.

Today, I finally feel like these collections represent the heart of what Must Seed was always meant to be.

I never wanted to release clothing simply because it was trendy. I wanted every piece to reflect the heart behind Must Seed - clothing I would genuinely wear myself, proudly invest in, and create with intention rather than simply following what was popular.

Because if I wouldn't choose to wear it, why would I ask someone else to?

The biggest shift wasn't just the aesthetic.

It was the purpose behind it.

I realised I wasn't trying to create clothing that immediately told people about Jesus.

I wanted to create clothing that quietly reflected Him.

Pieces that feel beautiful before they're explained.

Pieces that people reach for because they're well made, thoughtfully designed and made to last.

And then, somewhere along the way, a small embroidered detail, a verse reference or a simple question opens the door to something much greater.

A conversation about Christ.

I think that's what I've fallen in love with most.

Not the idea of creating Christian clothing.

But the possibility that something as ordinary as getting dressed could become an invitation to share the Gospel.

There's still so much to build.

There are still samples to perfect, mistakes to make, ideas to refine and countless lessons to learn.

But for the first time, I don't feel like I'm chasing the identity of Must Seed anymore.

I feel like I've found it.

And I genuinely can't wait to show you what's coming next.